It’s been a while since I’ve had some solid inspiration for writing over here, but I ran across a website today that I just had to point out. How do you ride the coattails of Web 2.0 without any new technology? Hire a copywriter of course! Let’s delve into this awesomely Web two point oh company, Infragistics.

Merging brands is a tricky business. Recently AT&T and SBC announced that they’ll be joining forces as at&t. This kind of merger is bound to cause anxiety in customers, and only complicates things given the size of AT&T and SBC. I mean, do they really need to be any bigger?

This challenge is left to the agencies: How do you tell your customers that everything is going to be all right? You send them a friendly green postcard with their bill: