Guess what I’m selling
Tuesday, January 24th, 2006
Merging brands is a tricky business. Recently AT&T and SBC announced that they’ll be joining forces as at&t. This kind of merger is bound to cause anxiety in customers, and only complicates things given the size of AT&T and SBC. I mean, do they really need to be any bigger?
This challenge is left to the agencies: How do you tell your customers that everything is going to be all right? You send them a friendly green postcard with their bill:
