It’s been a while since I’ve had some solid inspiration for writing over here, but I ran across a website today that I just had to point out. How do you ride the coattails of Web 2.0 without any new technology? Hire a copywriter of course! Let’s delve into this awesomely Web two point oh company, Infragistics.

Companies spend great sums of money designing their websites each year in hopes of increased revenue and brand influence. Exclusive designers are contracted to create gorgeous interfaces. Vast numbers of engineers are hoarded to code scalable enterprise solutions. Marketers are called upon to create promotion roadmaps. But who’s writing the copy? If content is King, why is it treated like a second-class citizen?

If I had to put my thumb on just one lacking aspect of copy on the web, I would pick clarity. Every word written must be interpreted by the reader, and clarity is lost through interpretation. I believe that every writer should strive towards clarity in their work, because without clarity your words are just pixels on a screen.