One piece of advice you will find very frequently when it comes to Internet marketing is to analyze everything – analyze your site, your traffic, your responses, your CTR, your ROI, etc. ad infinitum.
While all of this analysis is important in order to gauge what is going to bring you the most success, it is possible to get analysis paralysis.
Analysis paralysis occurs when you get so caught up in the numbers, data, charts and graphs that instead of using them to make the right decisions, you can’t make any decision at all.
There comes a point where you have to stop analyzing and take action.
When you feel that the numbers are starting to overwhelm you and you don’t know which way to go, take a step back and read this article.
What will most enhance the customer’s experience?
One of the things that can get lost in all of the numbers and graphs is the customer experience.
Although what the numbers are showing you are the customers reactions to what you are presenting to them, many people forget that human element.
Take a step back from the data and think about the people to get a better grasp of the big picture and make a decision on where to go next.
Worst Case Scenario
What is the worst thing that can happen?
Many times people get analysis paralysis because of fear. Fear of making the wrong decision will stop people in their tracks.
Many of the changes that come about due to data analysis of your ad campaigns, landing pages and the like are small changes.
It is not likely that by moving a graphic from the top left of your landing page to the top right of the page that your business will go bankrupt.
However, it is possible that you will see enough change that you can optimize your landing page for the best results.
Don’t let fear stand in your way of success.
One Thing at a Time
Take it one thing at a time.
The sheer volume of information coming at you can give you analysis paralysis before you even get started.
Don’t try to tackle it all at once.
Take one report on one aspect of your marketing and work it start to finish before moving on to the next thing.
Analysis is a very important aspect of Internet marketing success because it allows you to continually optimize your marketing to get the best results.
That is if you can avoid the analysis paralysis…
Whether you’re trying to solve a tough problem, start a business, get attention for that business or write an interesting article, creative thinking is crucial.
The process boils down to changing your perspective and seeing things differently than you currently do.
People like to call this “thinking outside of the box,” which is the wrong way to look at it.
Just like Neo needed to understand that "there is no spoon" in the film The Matrix, you need to realize “there is no box” to step outside of.
You create your own imaginary boxes simply by living life and accepting certain things as “real” when they are just as illusory as the beliefs of a paranoid delusional.
The difference is, enough people agree that certain man-made concepts are “real,” so you’re viewed as “normal.”
This is good for society overall, but it’s that sort of unquestioning consensus that inhibits your natural creative abilities.
So, rather than looking for ways to inspire creativity, you should just realize the truth.
You’re already capable of creative thinking at all times, but you have to strip away the imaginary mental blocks (or boxes) that you’ve picked up along the way to wherever you are today.