Are you struggling to craft captivating copy for your business?
Do you know exactly what to say but having difficulties to actually write it?
It was all there in your head and suddenly you are blank! How does that happen?
Can you come back from that?
As it turns out copywriting is one of the most effective elements of online marketing. It is the art of strategically structuring words that gets people to take some kind of action.
In the world of busy and crowded online platforms, you need a great and valuable copy to create an impact and stand out.
As a matter of fact, compelling copy attracts attention, entices people to take action, and keeps them returning for more.
What Defines Good Copywriting?
Every day, readers are bombarded with marketing messages on social media, prompted ads and emails.
It has become so easy to ignore inundated advertising and keep it moving.
The implication is that writers have to put in extra effort to catch a reader’s attention and get them to take action.
That, in a blink, defines good copywriting! It’s the ability to attract the attention of a reader amidst one million things happening online and in their lives.
Sounds easy to say, but how can you achieve this goal?
Let’s break it all down for a beginner.
Keep it Simple, Then Make it Great.
Go for gold, all the way for the big prize. Your words should be manipulated into masterpieces.
People hate to be sold to. Before you try to write a plain marketing copy, think about being witty and brilliant.
Readers are always looking for value, solutions, and information but not in a boring complicated way.
When writing a copy about a product most of the time your audience is looking for a story.
Let’s take something like a home security system.
Do not sell the security system itself, you’ll be selling moments in which the system saved your house from burglary.
Talk about that moment you saw the burglar break the window from the security camera system, the moment the alarms went off even before the police could arrive at the house.
These are stories that resonate with the customer, and what they are looking to read about.
What’s the purpose of what you’re writing? Figure that out first, then go back and make it great.
If your copy can be concise and simple, you are out to strike gold!
Learn your Audience
There is no other way around this. For you to write a great copy you must understand your audience distinctly.
You need to create a customer persona, know what they like, how they like it, research social habits, and breakdown what they are looking for.
A common mistake many copywriting beginners make is diving into writing business copy without knowing what the audience cares about.
Imagine you are looking for a workout plan online. Now imagine the plan you find precisely articulates your problem, your values, your goals, and the situation.
You feel a connection like they understand you, and really wrote that piece just for you. You will probably sign up, or reach out for more details, right?
If you know your audience, you can literally pluck works right out of their minds and put in your marketing copy for more leads
Grab Attention with a Great Headline
How do you get people to click and read your business copy? There’s power in a simple, catchy, and engaging headline.
I found that the best way to formulate a headline is the question; “Would I click to read on?”
If you go through enough marketing copies, you’ll notice that numbers can make for a catchy headline.
Phrases such as why, when, what and how, also trigger some curiosity. Use them when and if possible.
If you make a promise in your title, make sure you deliver in the article.
Write Like a Human
This one is huge! Your copywriting voice should be relatable to your target audience.
Don’t try complicated words that you wouldn’t normally use while speaking. Use simple and modest words.
A sleazy salesman isn’t relatable, and people are generally tired of the formalities. Start a genuine conversation.
Be open, trustworthy, and pleasant, you’ll create a more loyal and long-term relationship with your readers.
Do Your Research
As a beginner, understand as much as you possibly can about what you’re trying to sell online. Find out what’s great and not-so-great about it.
Try the product or service and put yourself in the customer’s position for a better understanding of what you are writing about. Look out for what the competitors are doing.
When you know about the product, you will be able to engage with your readers, build trust, and feel more authentic.
Copywriting is an art and science, it isn’t easy, and it takes time to be great at it. But these five tips will help you simplify the process and improve your skills as a copywriter.
If you can’t do it, then look into hiring a professional copywriter for an exceptional marketing copy.